45 Quotes by Brad Adgate

No one expected it now. Five years ago this was something people might have (speculated about), but not recently. When you look at it, it probably makes a lot of sense.

CBS is obviously dealing from a position of strength. They've already renewed 14 shows, which is more than half of their prime-time schedule.

Fox has been very careful to protect to franchise by airing it once a year. That may work again and, unlike other reality shows, that may be the one thing going for it.

It is a huge dollar commitment for the Olympics, so that's a lot of money to be throwing around in sports.

I think (bringing in a fresh face like Rock) was worth the risk.

I think a lot of people will be watching it in the office. People don't have TV sets in their office, but they do have a computer with a broadband connection.

I think that advertisers and the networks will have several months of data to look at before going into the upfront next year and how they want to handle negotiating.

Last year, ABC clearly set the pricing and they still have a lot of desirable shows that advertisers want. So they should be a key factor in where the market is going to go.

Look at the sweeps last year. Fox lagged in ratings and still won the season so you can't put too much emphasis on November.