45 Quotes by Brad Adgate

There are a lot of options out there that advertisers now have besides the 30-second commercial on network television,

There is some concern that even though shows like 'Entourage,' 'Deadwood' and 'Rome' are well-received, they are not replacements for the Sopranos as a top-notch series to attract subscribers.

There is some value to playback (ratings), and I think that we'll see (it) because not everyone zaps the commercials. There are ways to avoid watching commercials when it's live. What the DVR ratings will tell you is who is zapping. When someone leaves the room (watching live TV), you never know.

TV can be so fluid. If you can get a hot show or two you can build around that,

Thursday is going to be a very, very competitive night,

Throw it up against a wall and maybe it will stick,

Cosmetic surgery and poker are popular right now.

It would mean the end of made-for-TV movies on an ongoing basis. It could be another TV genre to go the way of Westerns and variety shows.

The stiffer competition probably played into (the 'Idol' falloff),