45 Quotes by Brad Adgate

Television viewing has been, for the most part, a passive activity.

Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices continue to go up.

The ones most threatened are local (television) stations and then the cable operators. How much opportunity is there for local retailers to advertise?

The Olympics are one of the top television events.

You're getting a group of these 75 million baby boomers who are very, very active, and there's a lot of them.

You might not get a return on your investment tomorrow. You're laying the groundwork.

This is not a new network. It's a merged network.

The WB and ABC are taking some of their more familiar shows and moving them to Thursday just points out its going to be an exceedingly competitive time period, ... and points out the popularity of Thursday night as a source of advertising revenues.

A lot of them don't have families, they're not stuck at home with the kids.