45 Quotes by Brad Adgate

They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails.

This lends stability to the company. It's always good to let people know who's in charge.

ABC has put itself on the map again with those new shows.

It makes a lot of sense since both networks have the same target, they are very competitive, and both have been struggling in getting large ratings.

They could create profiles so the commercials sent to consumers will be more relevant and won't be zapped. It's the future of advertising.

They can pretty much determine how many people went online and how long they were there.

If you're a 50-year-old person, you will get a different ad than a 14-year-old,

In this world of media fractionalization, this is one of the last times you can count on getting about 90 million viewers at the drop of the hat. Advertisers realize this is the one event where people will actually watch your commercials.

I haven't heard a Fantasia song on the radio, not that I go looking for it,