6 Quotes by Brian Farrell

We really don't see any affect on our business at all,

Nintendo has long been a trailblazer, and this controller design reinforces that reputation, ... We enthusiastically support Nintendo's next console because we believe their approach of continual innovation is very much in line with our own strategy of creating unique and innovative games for the next generation of hardware.

Our strategy to target the mass-market consumer this holiday and launch our core gamer titles for the next-generation platforms next year as the installed base ramps is working.

We enthusiastically support Nintendo's next console because we believe their approach of continual innovation is very much in line with our own strategy of creating unique and innovative games for the next generation of hardware.

We did something that everyone has been talking about, which is create a new character that now lives in several different mediums.

We see this as just an expansion, ... A lot of hardware is sold sub-$149. We feel we already own that consumer. ... Our strategy is to attack the core gamer aggressively.