6 Quotes by Brian Farrell


  • Author Brian Farrell
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    Nintendo has long been a trailblazer, and this controller design reinforces that reputation, ... We enthusiastically support Nintendo's next console because we believe their approach of continual innovation is very much in line with our own strategy of creating unique and innovative games for the next generation of hardware.

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  • Author Brian Farrell
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    Our strategy to target the mass-market consumer this holiday and launch our core gamer titles for the next-generation platforms next year as the installed base ramps is working.

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  • Author Brian Farrell
  • Quote

    We enthusiastically support Nintendo's next console because we believe their approach of continual innovation is very much in line with our own strategy of creating unique and innovative games for the next generation of hardware.

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  • Author Brian Farrell
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    We did something that everyone has been talking about, which is create a new character that now lives in several different mediums.

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  • Author Brian Farrell
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    We see this as just an expansion, ... A lot of hardware is sold sub-$149. We feel we already own that consumer. ... Our strategy is to attack the core gamer aggressively.

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