11 Quotes by Bruno Maag

Each script has its own calligraphic and cultural history. It is more a question of matching different calligraphic styles to one another, without the features of one script dominating another.

Type is your brand.

I do believe that organizations can certainly improve lives by specifying better fonts, which of course has an effect on how you read your e-mail.

When we design for non-Latin, we always aim to create a rhythm and texture that is sympathetic so when you have the two scripts running side by side, they create, ideally, the same tonal value on the page.

A coherent typeface is an essential part of a coherent branding strategy.

A good typeface is like a well-crafted English or Italian suit: it always looks perfect.

Why do only the Latin script when Nokia has a billion consumers? Typography is the bedrock of communication; it can really connect people.

There isn't really a stylistic recipe for fonts to make them particularly suitable to be translated into different scripts.

The argument that a serif font is too fussy doesn't cut it anymore. You want a font where the letter forms are not ambiguous.