14 Quotes by C. K. Prahalad

Strategy is about stretching limited resources to fit ambitious aspirations.

If your aspirations are not greater than your resources, you’re not an entrepreneur.

Imagining the future may be more important than analysing the past.

With wolves, solidarity is first but when they hunt, they change roles. The implicit hierarchy depends on who does what. In an organization one unique person makes a difference, but you need teamwork to make it happen.

How we ask the question is extremely important to how we find the answer.

There is an important distinction between barriers to entry and barriers to imitation.

The future lies with those companies who see the poor as their customers.

If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value conscious consumers, a whole new world of opportunity will open up.

The real source of market promise is not the wealthy few in the developing world, or even the3 emerging middle-income consumers. It is the billions of aspiring poor who are joining the market economy for the first time.