9 Quotes by Charlie Caruso

Gen Y's work best in groups, collaboratively, transparently, interactively and entrepreneurially - and have already created positive change in many local communities and around the world.

Social media is a powerful tool to raise awareness and create change. But we must take care not to rely upon it as a reflection of our charitable efforts.

Once upon a time, there was a generation of parents who were certain that Elvis Presley's unashamed hip-swivellingvwas most certainly the end of society.

It has been said already, but bears repeating: no blanket statement can sum up an entire group of people. No book, no chapter, no study, no research report can attempt to do that either. Instead, Understanding Y attempts to start a conversation - one that we hope will delve a little deeper and dispel some commonly held assumptions about Generation Y, a conversation that we hope is the first of many.

The Kony campaign us an example of how powerful 'slacktivisim' can be, and demonstrates that, with enough worldwide awareness and social pressure, movements like this one have the power to make politicians move. It also makes the ignorant less so. No-one knew who Kony was before the campaign. The atrocities were happening, and it wasn't even a blip on the social consciousness radar. It's encouraging that there's a way to spread information like this so quickly.

Whether or not it has fully dawned on society, the reality is that Gen Y will soon have to assume the responsibility for a world crafted by previous generations.

The human compulsion to group people and objects together was ingrained in our being since we evolved. We need to group things, group the dangerous and unknown from the 'safe to eat' or the 'it won't eat you' categories. Without the ability to categorise these threats, our ancestors wouldn't have survived.

The vast majority of Gen Y are lucky; we have been raised to handle, even embrace change, It's something we srive for, and something that we feel we have the ability to create ourselves. We might not always suceed in creating the change we seek; but we're committed to continue trying.

Learning how young people work is imperative - because getting the most out of employees can be the difference between success and failure for many companies.