22 Quotes by Chip Heath and Dan Heath

Anger prepares us to fight and fear prepares us to flee.

-Chip Heath and Dan Heath

The first problem of communication is getting people's attention.

-Chip Heath and Dan Heath

People tend to overuse any idea or concept that delivers an emotional kick.

-Chip Heath and Dan Heath

The most basic way to get someone's attention is this: Break a pattern.

-Chip Heath and Dan Heath

Create a need for closure.

-Chip Heath and Dan Heath

The Aha! experience is much more satisfying when it's preceded by the huh experience.

-Chip Heath and Dan Heath

To get someone's attention break a pattern of thinking.

-Chip Heath and Dan Heath

  • Author Chip Heath and Dan Heath
  • Quote

    We can't unlearn what we already know and there are only two ways to beat the curse, the first is not to learn anything, the second is to transform our ideas.

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We can't unlearn what we already know and there are only two ways to beat the curse, the first is not to learn anything, the second is to transform our ideas.

-Chip Heath and Dan Heath

  • Author Chip Heath and Dan Heath
  • Quote

    Common sense is the enemy of sticky messages, if I already "get" what you're trying to tell me, why should I be obsessed about remembering it.

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Common sense is the enemy of sticky messages, if I already "get" what you're trying to tell me, why should I be obsessed about remembering it.

-Chip Heath and Dan Heath

 

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