143 Quotes by Chip Heath

Once we know something, we find it hard to imagine what it was like not to know it.

Stories are like flight simulators for the brain.

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

An old advertising maxim says you've got to spell out the benefit of the benefit. In other words, people don't buy quarter-inch drill bits. They buy quarter-inch holes so they can hang their children's pictures.

If forensic analysts confiscated your calendar and e-mail records and Web browsing history for the past six months, what would they conclude are your core priorities?

Sportsmanship" had been stretched too far. Like "relativity," it had migrated far afield from its original meaning. It used to refer to the kind of behavior that Lance Armstrong showed Jan Ullrich. But over time the term was stretched to include unimpressive, nonchivalrous behavior, like losing without whining too much or making it through an entire game without assaulting a referee.

Your brain hosts a truly staggering number of loops. The more hooks an idea has, the better it will cling to memory.

What they realized was that they didn’t need their colleagues to understand something, they needed them to feel something.

The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it’s like to LACK that knowledge.