143 Quotes by Chip Heath

In the identity model3 of decision making, we essentially ask ourselves three questions when we have a decision to make: Who am I? What kind of situation is this? What would someone like me do in this situation?

Good metaphors are “generative.”13 The psychologist Donald Schon introduced this term to describe metaphors that generate “new perceptions, explanations, and inventions.” Many.

Trying to fight inertia and indifference with analytical arguments is like tossing a fire extinguisher to someone who’s drowning. The solution doesn’t match the problem.

The more hooks an idea has, the better it will cling to memory.

A good change leader never thinks, “Why are these people acting so badly? They must be bad people.” A change leader thinks, “How can I set up a situation that brings out the good in these people?

Specific, Measurable, Actionable, Relevant, and Timely.

To make our communications more effective, we need to shift our thinking from “What information do I need to convey?” to “What questions do I want my audience to ask?

You want to invent new ideas, not new rules.

The promise of stretching is not success, it’s learning. It’s self-insight. It’s the promise of gleaning the answers to some of the most important and vexing questions of our lives: What do we want? What can we do? Who can we be? What can we endure?