143 Quotes by Chip Heath

Creating more memorable and meaningful experiences is a worthy goal –.

What looks like resistance is often a lack of clarity.

An old advertising maxim says you’ve got to spell out the benefit of the benefit. In other words, people don’t buy quarter-inch drill bits. They buy quarter-inch holes so they can hang their children’s pictures.

What’s working, and how can we do more of it?

Many people have discovered that, when it comes to changing their own behavior, environmental tweaks beat self-control every time.

Until you can ladder your way down from a change idea to a specific behavior, you’re not ready to lead a switch.

Why are habits so important? They are, in essence, behavioral autopilot. They allow lots of good behaviors to happen without the Rider taking charge. Remember that the Rider’s self-control is exhaustible, so it’s a huge plus if some positive things can happen “free” on autopilot.

Don’t obsess about the failures. Instead, investigate and clone the successes.

The most basic way to get someone’s attention is this: Break a pattern.