143 Quotes by Chip Heath

By using Kamb’s level-up strategy, we multiply the number of motivating milestones we encounter en route to a goal. That’s a forward-looking strategy: We’re anticipating moments of pride ahead.

The Aha! experience is much more satisfying when it’s preceded by the huh experience.

But they were devout Catholics, and they had tremendous faith in their marriage. She said that every night, after a tough day, they’d put their hands together in bed so that their rings touched, and they’d repeat their wedding vows to each other.

The style is not important. What’s important is authenticity: being personal not programmatic. And frequency: closer to weekly than yearly. And of course what’s most important is the message: “I saw what you did and I appreciate it.

One of his friends, a marketing professor at Stanford, said, “Think about this from a marketing perspective. We can change behavior in a short television ad. We don’t do it with information. We do it with identity: ‘If I buy a BMW, I’m going to be this kind of person.

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

When people know the desired destination, they’re free to improvise, as needed, in arriving there.

Transitions should be marked, milestones commemorated, and pits filled. That’s the essence of thinking in moments.

What would I tell my best friend to do in this situation?