188 Quotes by Chris Murray

Your target market are more bothered about whether what you sell will get them promoted, sacked, recognised, accepted, praised or laid.

The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer should roughly be the same, shouldn’t they?

Salespeople who think that it’s all about price aren’t required: If it can be sold on the internet at the lowest price, you can take the huge cost of a sales team out of the equation.

We all need salespeople who understand the problem and can deliver a solution that works brilliantly for both sides.

Remember: when you walk into a DIY store to buy a drill, you don’t want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill.

If what you sell doesn’t help me then why are you knocking on my door?

I can’t and won’t promise you magic sales fairy dust or the Jedi Mind Trick for salespeople – they simply don’t exist.

If you don’t earn their trust at the beginning, they sure as hell won’t trust you with their money at the end.

22% of current business-to-business salespeople will be replaced by search engines within the next five years.