19 Quotes by Chris DeWolfe

We really wanted to create the next generation's portal around people's lives, ... It's been baked into our users' routines. They use it as a mechanism to stay in touch with their friends and plan their social lives.

We're trying the same thing for filmmakers - a platform for our users to express themselves creatively.

We have marketing power reach at our fingertips.

People can truly put their lives online and interact and meet around shared interests, ... Their Web pages become an extension of themselves accurate and creative representation of how they see themselves.

It's become a lot more than a Web site, ... It's become a lifestyle brand. It makes a lot of sense to come up with a record label.

If people watching videos in a social environment see something they like, they tell their friends, and it spreads virally. Word of mouth is much more valuable than advertising.

If you go to the mall and start talking to strange people, bad things can happen. You've got to take the same precautions on the Internet.

The key is to be true to your community's norms and values. You can't just force yourself on people and try to sell them something they don't want - that's good advice for marketers generally, but particularly on community-driven sites like MySpace. You have to find ways to add value to your members' lives while being consistent with your brand's identity.

Now, games have been democratized. Everyone plays games.