6 Quotes by Chuck Keller

We feel that subscriptions will be a very effective marketing tool for the lottery.

I don't think we should be ashamed of the North Dakota Lottery. It is a very highly visible, very growth-oriented industry. As the director for the lottery, I don't think I would have a long-term tenure ... if I did not intend to promote sales of lottery tickets.

The 2 by 2 game will give players more variety and a little extra excitement.

It's a very attractive game, and it will fit very nicely in our product mix.

It's not a novelty for them as much as it is in western North Dakota.

The commission that we give the retailers is going to be nickel-dime, compared to the additional tax revenue that the state as a whole would receive.