9 Quotes by Daniel Gorrell

What they've got to do is talk about fuel efficiency.

Given equal prices, most consumers would pick a vehicle from a manufacturer they trust first, although some still will be swayed by a lower price.

I think it has to be looked upon as a play to get new buyers in the franchise.

It has been cleverly positioned to speak to those emotions particularly appreciated by younger buyers.

There are a group of people out there who really like Pontiac and what they're doing. They're just aren't very many of them.

Even though their reliability is better, they're certainly not convincing people that it is.

Detroit needs to increase its competitiveness by focusing on things it does well, like Ford's F-Series pickup trucks, and they need to discard brands that have outlived their usefulness, like Buick, Mercury and perhaps Pontiac.

The common thread in Nissan and Infiniti models is superior delivery of power, style and innovation. The company's strongly focused product effort suggests a route struggling domestic companies might follow.

American vehicle makers are in the middle of a very hard market environment overseas companies are attacking them with strong products and good prices, and more of them are coming onto the market each day.