4 Quotes by Dave Kerpen

Listen first and never stop listening.

A brand not responding on Twitter is like hanging up the phone on customers. With millions watching.

Listen carefully, be transparent, be responsive, be authentic, tell great stories-the qualities that would make you the hotshot at a party-and they’ll make your organization a likeable one on social networks.

The lesson here is clear: Stay true to yourself and you’ll give your organization more opportunities in the long run. Stray from your true self, and you’ll risk not only losing yourself, but losing your organization’s strengths as well.