7 Quotes by Dave Logan

Without the leaders building the tribe, a culture of mediocrity will prevail. Without an inspired tribe, leaders are impotent.

Change the language in the tribe, and you have changed the tribe itself.

Agreement is shared intellectual understanding. Tribes are clusters of people, and people are complex and nonrational at times. If a tribe is united only by agreement, as soon as times change, agreement has to be reestablished.

I asked my staff why they weren’t doing anything differently, and then it became clear: because I wasn’t doing anything differently. I was still the lone ranger.

We see Stage Two mostly when people believe they cannot act creatively, where jobs are so mechanized that they feel like part of a machine.

The single most important takeaway from Stage Four is that Tribal Leaders follow the core values of the tribe no matter what the cost.

Stage Five’s T-shirt would read “life is great,” and they haven’t been doing illicit substances. Their language revolves around infinite potential and how the group is going to make history – not to beat a competitor, but because doing so will make a global impact. This group’s mood is “innocent wonderment,” with people in competition with what’s possible, not with another tribe.