94 Quotes by David Amerland

In the digital domain trust is now important not only because we really need to know how to trust people and whom to trust but because we need others to trust us and have to learn how to help them do so.

To win at semantic search you need more people than are on your payroll.

When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement.

When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment.

Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.

Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.

It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between a business and its customers.

Communication without a specific focus is just noise. It achieves little beyond taking time and energy.

If you ask yourself “why” you will have to confront the truth behind what you want and what you do and the choices you made that got you there.