37 Quotes by David Brier

Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.

Cookie cutters are for baking, not branding.

Having a me-too brand is a death sentence.

Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.

If your brand is a cliché, your brand is losing sales and growth. Why? If your brand is using clichés to promote itself, you’re promoting your “category,” not your unique, individual brand. Painful? Yes. Solvable? Absolutely.

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, “Why didn’t we think of that?” Be very scared of “old tricks” and build a spirit of innovation. It’s the “old tricks” that have the highest risk, not doing something bold.

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.

Life is made up of dots

And while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand.