164 Quotes by David Cole

There's the thought that if this is going to be so hot, why not price it higher? But if you do, maybe you lose volume and it doesn't stay hot as long, or you have to move to incentives and price cuts sooner, or you give a competitor a chance to enter the field sooner. The dealers certainly are making money. But the factory doesn't benefit from that.

I think it's a very excellent move that Jerry will be joining GM's board. My only concern is that he may have had more influence from the outside than he will from the inside.

The new players have a cost structure that is on the average of about 2,500 dollars less a vehicle. That's a killer number when you're trying to get competitive. It's a lot easier to add costs than to take out costs.

It could be fairly significant in some respects.

It's really an opportunity to refresh the organization,

I think the biggest risk is that Gore tends to be a little less practical in his approach.

I hope that they will extend their investigation to include Rutgers and other state schools because the cases of conflict are shockingly similar,

I think that there's a lot of stuff that's going to happen over the next couple of months.

In a small vehicle, pricing is a pretty dicey type of thing.