4 Quotes by David DiSalvo

The study authors believe that when high achievers are primed to achieve excellence, the idea that a task is “fun” undercuts their desire to excel.

Since the early days of studying propaganda used during World War II, psychology research has demonstrated that the more a message is repeated, the more likely we are to believe it – particularly if we are paying little attention.

The more focused we are on the message, the less likely we are to be influenced.

The truth, however, is that statistics lord over our lives every minute of every day. For the purposes of this discussion, suffice to say that all of us are the pawns of probability.