3 Quotes by David Garfinkel

The more your copy sounds like a real conversation, the more engaging it will be.

Number one is talk about the unique achievement, status or other specialties. Number two is personalize the greatness in your offer. Number three is show the reader how easy it is to achieve this.

If you tell your prospect how bad things are in a way they can identify with and relate to, then they know that you know the way it really is because that is the way it really is for them.