4 Quotes by David Marra
- Author David Marra
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Multinational companies entering Japan often don't spend enough time to understand the nature of the competition here, which is usually fairly fierce, and the so-called unique needs of Japanese consumers.
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- Author David Marra
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Japanese consumers are in the process of embracing the concept of value.
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- Author David Marra
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People like lower prices if they can get the same quality, but convincing Japanese consumers of the quality takes a lot of time.
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- Author David Marra
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I love that they have such a grand vision but they can't underestimate the complexity of growing in the U.S. market.
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