18 Quotes by David Richardson


  • Author David Richardson
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    Since the US remains the biggest and most lucrative pharmaceutical market in the world, it is no surprise to find companies eager to develop individual US pricing departments. Having a US pricing department is critical because it allows companies to be more flexible and better positioned to respond to the ever- changing pharmaceutical environment in the US.

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  • Author David Richardson
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    No bowler is ever 'cleared' as they could simply revert to bad habits. All bowlers are subject to further reporting if the match officials ... have concerns about whether a delivery or deliveries conform to the laws of cricket.

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  • Author David Richardson
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    There is no desire to create a situation where 12 players are used to do the job of 11, so we did not support the alternate view of allowing substitutes to be nominated after the toss.

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  • Author David Richardson
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    There is much a rep can do in a limited amount of time to win a doctor's attention and business. The best way to start is by tossing the memorized speech and keeping the doctor's individual needs in mind.

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  • Author David Richardson
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    Over time, the most creative companies and sales reps will see dividends by way of higher prescribing rates and new business.

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  • Author David Richardson
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    Overall, beyond salary and overhead, pricing department budgets contribute to qualitative and quantitative pricing studies that inform products' final pricing structure. In such a tough market, companies must spend more money for adequate research if their products are to be successful.

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  • Author David Richardson
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    The answer to the challenges presented by personnel changes and aging deals is to make sure that long-term co-promotion leadership is addressed at the outset of deals. Both companies will want to ensure that partners are not only committed to the deal at its launch, but five or seven years down the road as well.

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