16 Quotes by David Rock

Trying to change other people's thinking appears to be one of the hardest tasks in the world. While the easy answer may seem to be to give people feedback, real change happens when people see things they have not seen before. The best way to help someone see something new is to help quiet her mind so that she can have a moment of insight. As you have insights, you change your brain, and by changing your brain you change your whole world.

When you get the nerve to talk to the attractive person across the room, your brain was being bold three-tenths of a second before you.

Even the strongest toward emotion, lust, is unlikely to make you run, whereas fear can do so in an instant. The toward emotions are more subtle, more easily displaced, and harder to build on, than the away emotions. This also explains why upward spirals, where positive emotions beget more positive emotions, are less common than downward spirals, where negative emotions beget more negative emotions. Human beings walk toward, but run away.

It appears that the perception of choice may be more important than diet and other factors for health. Choosing in some way to experience stress is less stressful than experiencing stress without a sense of choice or control.

The right dose of expectations can be as powerful as one of the strongest painkillers.

May your cortisol levels stay low, your dopamine levels high, your oxytocin run thick and rich, your serotonin build to a lovely plateau, and your ability to watch your brain at work keep you fascinated until your last breath. I wish you well on your journey.

Sometimes reducing a problem to one short sentence can be enough to bring about insight on its own.

A study done at the University of London found that constant emailing and text-messaging reduces mental capability by an average of ten points on an IQ test. It was five points for women, and fifteen points for men. This effect is similar to missing a night’s sleep. For men, it’s around three times more than the effect of smoking cannabis.

We all often think about what’s easy to think about, rather than what’s right to think about.