16 Quotes by David Schatsky

Multi-channel media companies must recognize the vital importance of the Internet, and then go beyond replicating their offline properties to tailor their online strategy to the distinctive characteristics and preferences of online audiences.

To effectively capture the teen market, wireless carriers should create separate marketing messages for teens and their parents. Parents will be responsive to the value proposition, whereas teen marketing should focus on trendy gadgets and content.

It is no surprise that newspaper circulation is declining. The Internet has been eating away at the time consumers spend with other media. And now it is actually dictating an entirely new set of news habits and expectations.

I think there are really two classes of problems. First is the availability of the Web site, particularly Web site outages and performance. Many customers were turned away because there were sites that couldn't handle the volumes. The more serious problem is fulfillment -- getting the goods into the boxes and getting them into the hands of the shippers.

Longer term adoption will depend more on business models and content offerings than on the technology or devices. Our research shows that there's strong consumer interest in consuming mobile video. Consumers are just not interested in paying large fees for mediocre content.

Marketers increasingly looking for the efficiencies of online campaigns that are integrated with their off-line campaigns. Agencies that can devise and manage integrated campaigns stand to gain more from rising ad budgets..

The fact that the Internet will influence nearly half of total retail sales in 2010 is staggering statistic for a shopping channel that will have been around for little more than 15 years by 2010.

Failure to resolve requests via email is driving continued use of cost-intensive telephone work, negating any potential cost savings from handling inquiries via email.

These changes will threaten established practices and entrenched interests in the media and advertising sectors, but consumers will benefit and ultimately, companies that can ride this wave will benefit as well. No one really knows what the media landscape will look like ten years out.