53 Quotes by Dieter Rams

Good design is as little as possible. Less, but better, because it concentrates on the essential aspects, 
and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.

All too much of the man-made is ugly, inefficient, depressing chaos.

Products have to be designed in a way that they are comprehensible.

I sit, I think, I make some drawings. As a designer, you cannot retire totally.

Design should not dominate things, should not dominate people. It should help people. That's its role.

There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.