53 Quotes by Dieter Rams

Not the spectacular things are the important things - the unspectacular things are the important things, especially in the future.

I am not an early bird. I go to bed normally between midnight and 1 o'clock, so it is understandable that I cannot be an early bird. I wake up around 9 o'clock.

I don't like computers. I still like to do my drawings by hand.

I like to be in New York. Le Corbusier described it in the 1930s as a 'wonderful catastrophe.' It is still a wonderful catastrophe, but inspiring.

I hate everything that is driven by fashion.

My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

As designers, we have a great responsibility.

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

The design should make the product speak to you.