53 Quotes by Dieter Rams

I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.

Good design makes a product understandable.

Nothing works without details. They are everything, the baseline of quality

As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.

Good design is honest.

An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.

Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.

People react positively when things are clear and understandable.