13 Quotes by Don Norman

Does the fact that I can no longer remember my own phone number indicate my growing feebleness? No, on the contrary, it unleashes the mind from the petty tyranny of tending to the trivial and allows it to concentrate on the important and the critical.

Don't criticize unless you can do better. Try to understand how the faulty design might have occurred: try to determine how it could have been done otherwise.

Doing two tasks at once takes longer than the sum of the times it would take to do each alone.

Often people will use their own conceptual models of the world to determine the perceived causal relationship between the thing being blamed and the result. The word perceived is critical: the causal relationship does not have to exist; the person simply has to think it is there.

Legislators in each state must determine whether or not regulation is necessary to protect their constituents.

Two years ago, we decided to quit having reunions, ... But Rex said, Let's have one more.'

The technical problem is trivial. The hard part is getting everyone to agree on the same protocol.

It was a good class. We always stuck together.

The continued stability of the composite index at a relatively high 74, along with the improvement in most individual indexes from what were already high levels, is excellent news.