35 Quotes by Donald Norman

Bad design cannot be patched up with labels, instruction manuals or traingin courses.

In my opinion, no single design is apt to be optimal for everyone.

To me, error analysis is the sweet spot for improvement.

So what does a good teacher do? Create tension - but just the right amount.

We expert teachers know that motivation and emotional impact are what matter.

I prefer design by experts - by people who know what they are doing.

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.