35 Quotes by Donald Norman

User-centered design means working with your users all throughout the project.

Market segmentation s a natural result of the vast differences among people.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

Beauty and brains, pleasure and usability - they should go hand in hand.

Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

Knowing how people will use something is essential.

I believe that robots should only have faces if they truly need them.