35 Quotes by Donald Norman

If you think the products don't match what you want from a product, don't buy it.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

Readers always seem to think that the author has some control over the design of their books.

A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

As for all those mistakes I make - they are on purpose - to teach you how to deal with them.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.

The profit margin index is well above the 50%-level, indicating that, for most firms, profit margins are higher than one year ago, when margins were showing improvement from their depressed levels throughout 2001-2002.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

Just 8% of the respondents reported that backlogs are down from last year, while 66% said that backlogs are higher.