35 Quotes by Donald Norman

While a few manufacturing industries--in particular, the auto industry -- face challenges, the overall manufacturing sector appears to be on very solid footing for at least the near term.

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.

This forward-looking index points to continued expansion in most manufacturing industries.

This forward-looking index indicates broad optimism that the expansion of manufacturing activity will continue throughout the year.

How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.

Scientists are always skeptics.

You won't catch me giving clear lectures.

Everyday people are not very good designers.