4 Quotes by Donald Sull

Investing the time up front to clarify what will move the needles dramatically increases the odds that simple rules will be applied where they can have the greatest impact.

When it comes to implementing a strategy of simple rules, pinpointing the precise decision or activity where rules will have the most impact is half the battle.

Too often, a company’s strategy sits on a shelf, gathering dust. A strategy that doesn’t influence critical decisions on a day-to-day basis, however, is not a strategy – it is a book report.

When asked why they quit, the lapsed dieters cited complexity as the single most important reason for giving up. Simplicity is even more important when people are tired, stressed, or otherwise cognitively impaired.