5 Quotes by Duncan Simester
- Author Duncan Simester
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On the other hand, losing her would be costly. She's been very good for the company before all this began. She could be vital to rebuilding the brand.
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- Author Duncan Simester
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Retailers aren't responsible for the design of products. They're responsible for getting consumers to buy at their store rather than another. So if manufacturers didn't deliver exciting products, there isn't a lot the retailers can do about it.
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- Author Duncan Simester
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You can get them on $100 of expenditure, for whatever is bought with that $100.
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- Author Duncan Simester
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This is a company and a brand that's tied to one person. A guilty verdict will further damage the business because people generally don't like to be associated with a person convicted of a crime. Can the brand survive? I think it will.
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The company might decide to take away her leadership role, but having her there is still important. The situation would require a long-term plan. All might not be forgiven, but Martha is a survivor and she might come back stronger.
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