2 Quotes by Eddie Harmon-Jones

That is why the dissonance-reduction process may result in greater inconsistency among other cognitions. Therefore, the reduction of the ratio, which for us remains the unconditional objective of the dissonance-reduction process, in no way implies that there is consistency among the cognitions that it contains.

To show actual avoidance of dissonant information, it is necessary to make comparisons against a neutral baseline.