197 Quotes by Edward De Bono

We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.

We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.

There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.

Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.

That wasn't a mistake, was ‘a fully justified venture which, for reasons beyond your control, did not work

It is not the logical part of thinking that changes emotions but the perceptual part. If we see something differently, our emotions may alter with the altered perception. (p64)

Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.

Creativity involves provocation, exploration and risk taking. Creativity involves "thought experiments." You cannot tell in advance how the experiment is going to turn out. But you want to be able to carry out the experiment.

The image that concerns most people is the reflection they see in other people's minds.