197 Quotes by Edward De Bono


  • Author Edward De Bono
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    The winner is the chef who takes the same ingredients as everyone else and produces the best results.

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  • Author Edward De Bono
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    When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.

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  • Author Edward De Bono
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    Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.

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  • Author Edward De Bono
  • Quote

    Complacency with our traditional judgement based thinking methods is not enough. Our existing thinking habits are excellent just as the rear wheel of a motor car is excellent but not enough. We need to put far more emphasis on creative and design thinking. Judgement and analysis are not enough.

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