197 Quotes by Edward De Bono

Creativity can be learned like basketball, which does not mean we will all be NBA stars.

They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.

It is well known that "problem avoidance" is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.

There is no doubt that creativity is the most important human resource of all...

Perception is real even when it is not reality.

Complexity means distracted effort. Simplicity means focused effort.

A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.

The weapons of the positive revolution are not bullets and bombs but simple human perceptions. Bullets and bombs may offer physical power but eventually will only work if they change perceptions and values. Why not go the direct route and work with perceptions and values?

A question is a polite way of demanding something.