197 Quotes by Edward De Bono

Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.

Creativity gives the possibility of some sort of achievement to everyone.

The analysis of data will not by itself produce new ideas...

To deal with future we have to deal with possibilities. Analysis will only tell us what is.

The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.

Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.

Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.

Some people are aware of another sort of thinking which... leads to those simple ideas that are obvious only after they have been thought of... the term 'lateral thinking' has been coined to describe this orther sort of thinking; 'vertical thinking' is used to denote the conventional logical process.

Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.