197 Quotes by Edward De Bono

Creativity involves provocation, exploration and risk taking. Creativity involves “thought experiments.” You cannot tell in advance how the experiment is going to turn out. But you want to be able to carry out the experiment.

You hold onto religion, you know, rules, regulations, traditions. I think what God is interested in is people’s hearts, and that’s hard enough.

That wasn’t a mistake, was ’a fully justified venture which, for reasons beyond your control, did not work.

Everything can be simplified. With enough simplification and enough patience on the part of the parent, anything can be simplified to the point that even very young children can begin to understand it.

America is not just a country, it’s an idea.

Although feelings are not supposed to intrude on business discussions, they do anyway – we just disguise them as logic.

Instead of waiting for our attention to be pulled towards something unusual, we can set out frameworks for ‘directing’ our attention in a conscious manner.

The quality of our thinking will determine the quality of our future.

No amount of excellence on the part of a computer can lead to the solution of a problem if the problem has been incorrectly defined by the programmer. In.