197 Quotes by Edward De Bono

I’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.

I’m a very loyal and unreliable friend.

You can’t dig a different hole by digging the same one deeper.

The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’

It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.

Don’t criticise a hypothesis, come up with a better one.

A problem is simply the difference between what one has and what one wants.

Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.

People should realize we’re jerks just like them.