22 Quotes by Erich Merkle

  • Author Erich Merkle
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    From a functional perspective, it does everything well. From an emotional perspective it does nothing. It looks like any other car on the road.

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  • Author Erich Merkle
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    It certainly is a move in the right direction. (But) I still don't see it as a real competitor with other vehicles in the entry-level luxury segment.

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  • Author Erich Merkle
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    But nothing like what GM and Ford are going through. Long term, I think Chrysler's prospects look incredibly bright.

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  • Author Erich Merkle
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    At this point, it doesn't seem like Suzuki can give General Motors anything that Daewoo can't.

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  • Author Erich Merkle
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    (Crossovers) are putting a dent in demand for SUVs. The designs of these vehicles are fresh and something different and they are capturing consumer's attention.

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  • Author Erich Merkle
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    It would be devastating for Ford - they would lose money hand over fist. If they're not able to build F-Series, it would just strangle them.

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