4 Quotes by Fairfax M. Cone

Write to one person, not a million.

Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.

Advertising is what you do when you can’t go see somebody. That’s all it is.

Somebody finally has to get out an ad, often after hours. Somebody has to stare at a blank piece of paper. Probably nothing was ever more bleak. This is probably the very height of lonesomeness. He is one person and he is alone.