2 Quotes by Faris Yakob

If we return to the roots of planning we see at its heart a desire to understand human behaviour and provide a robust model for influencing it. Rather than dismantling strategy into endless experimentation, we need a new way of understanding the world, a modern philosophy.

Digital marketing is not simply a new place to disperse symbols but rather the emergence of a new behavioural grammar for companies, as they begin to engage with their customers in new ways in new spaces, where everyone has an equal voice.