4 Quotes by Fernando Espuelas

That was exactly as expected. When we did our IPO a year ago, we projected that second quarter of this year would be our peak. We will see now a narrowing of per-share loss in the subsequent quarters, going towards profitability.

We have a very strong brand, all over Latin America. We built our business in a vacuum. We had no competitors for two years. We were the only advertisers of the Internet in 18 markets for two years. So we have a very, very high-brand awareness. There is always work to be done, obviously, because this is a fast-moving business.

Well the Street has our target date for breaking even at fourth quarter of 2002, and we think it might actually happen earlier. We have real momentum - both in our audience and in our monetization of that audience. So we can see the numbers moving in the right direction, very quickly.

Now, by 2004, Jupiter is projecting a $2 billion advertising market. So we can see very quickly how the dollars are starting to get invested, and we'll be able to take our fair share out of that.