10 Quotes by Gail Davidson

We were both from the country and were more aware of water being an issue that wasn't going away, but when we talked to people about it they looked at us blankly and said: 'Why would you want to store water in your fence?',

One of the two main things we had going for us was that we had no money, so we couldn't just launch into making the mould because, if we had, we would have wasted a lot of time and money,

I don't know that I would call it a victory quite yet, ... but it is at least a step in the right direction. People deserve to know what is happening here.

The American legal system seems incapable of bringing him to justice and there are no international courts with jurisdiction. So it's up to Canada to enforce the law that everybody has signed on to but nobody else seems willing to apply.

We do have an answering machine but we suffer from lack of a staff member,

There is still only Mitch and I in the business, which may be one of the classic small business mistakes we've made, ... We're turning over nearly $1 million a year with just two people. The first challenge that comes to mind is that we designed something, got it on the market and suddenly were running a tank business with momentum.

As things turned out we stuck to that price but I think we underestimated and we haven't left ourselves enough margin,

Pricing was one of our downfalls, ... Neither of us had done retail before - we're designers trying to be wholesalers. I kept ringing around getting every cost, trying to think of everything that was going into the product but I think we did it the wrong way.

It's probably our biggest challenge as I feel we've been a bit shotgun, ... We have people ringing up and saying 'Do you want to advertise in this magazine,' and we say 'OK' without knowing the value. How much do you have to spend to get that cut-through?